Post by account_disabled on Nov 5, 2023 4:13:27 GMT
If it's not going to work out because of competition, or the page isn't generating that much, save your time. 4. See how people came to your page Optimize your page on this in terms of both SEO and relevance and user-friendliness. Focus less on selling and more on the story. Focus on where people are in the customer journey, what intention they have and what they potentially want to buy. A smart method is Google's See, Think, Do, Care model.
Actually a kind of variant on the very old AIDA model . In brief: See – Anyone that could buy your product Think – Anyone that could buy your product showing some commercial intent Do – Anyone that could buy your product photo editor showing some commercial intent Care – Your existing customers Example of a customer journey via the see, think, do, care model with a guitar Giants are less in the See, Think and Care section. If you manage to win them before the purchase phase.
They may not go to the giant. And if you help them well after a purchase (even if this is not with you), they might make the next purchase (again) with you. 5. Focus more on See, Think and Care Choose keywords and create pages for a specific place in the customer journey. Think of: 'lighting trends 2020' (Think), 'How to hang your lamp' (Care). For Do, use long tail words. 6. Use the resources visitors want Use video, blogs, images and deploy it across multiple channels.
Actually a kind of variant on the very old AIDA model . In brief: See – Anyone that could buy your product Think – Anyone that could buy your product showing some commercial intent Do – Anyone that could buy your product photo editor showing some commercial intent Care – Your existing customers Example of a customer journey via the see, think, do, care model with a guitar Giants are less in the See, Think and Care section. If you manage to win them before the purchase phase.
They may not go to the giant. And if you help them well after a purchase (even if this is not with you), they might make the next purchase (again) with you. 5. Focus more on See, Think and Care Choose keywords and create pages for a specific place in the customer journey. Think of: 'lighting trends 2020' (Think), 'How to hang your lamp' (Care). For Do, use long tail words. 6. Use the resources visitors want Use video, blogs, images and deploy it across multiple channels.