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Post by account_disabled on Mar 4, 2024 9:26:41 GMT
The to prioritise time for research. You should look for competitors and the ways theyre marketing and presenting their products and services. . Clarify your strategy What type of branding are you aiming for Are you thinking of cobranding and therefore partnering with another brand to achieve reach Are you your own product hence you are considering personal branding There are many options to consider but your brand objective should be clear by now prior to moving to the next step which involves designing your identity. Design your brand identity Its now time to think about names shapes colours fonts. As Alina mentions in the book brand identity is tangible you can see it touch it hold it hear it and even watch it move. . Create touchpoints be finalised by this time as well as the look and feel. And you should Hungary Mobile Number List be planning the content strategy website collateral stationery packaging advertising templates ephemera etc. . Manage assets Time to set up the strategic launch goals both external and internal and how you are going to build brand awareness. Chapter The Process This is where it gets interesting Chapter one includes a lot of definitions introduction to processes and maybe a bit dull but dont give up and keep on reading as chapter two is key to understand the whole brand process. It walks you indepth through every single step of the branding process supporting theory with meaningful examples and insights.
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